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Its not, Google Maps is one of their best performing products. Their recommendation and sponsored listings there make a lot. Overall, i don't think there isn't anything they and other big tech companies don't sell that give you "free" services. I'm sure there's more.I think we're all pretending in this discussion that attention is the only thing they sell. I think we have plenty of evidence that influencing user behaviors is a product which is sold at many verticals.
Telemetry is another product.
Attention is not the only product.