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Shortsighted thinking like "what would russia want with a small local gun forum" is probably why calguns is having so many damn problems. Because clearly, there's interest. Or maybe the simple inability to consider that while there's information to scrape from calguns, sometimes it's as simple as establishing a "backstory" or seemingly innocuous history for when they go for their real targets.
It's an interest point, just like processing any other history of interaction, that is valuable.
Grocery store customer loyalty programs contain an interest point.
Pharmacy data is a good one.
Collect enough dimensions and you get depth to the population. It's statistics and behavioral science, less raw focus on technology.
It also is part of why the other site lacks a lot of product and service based thinking in its operations. Most of their issues is just keeping itself running. Protecting your users is and has always been a given. Serving your users is something they do as a byproduct, rather than a focus.
The utility of collecting data from properties, whether legitimately or not, is that an outside interest is getting the value while minimizing the hassle of running the property