My impression is there are a lot of shooters who jumped onto the 2011 train without researching the platform in the past few years. Under that assumption, the $199 /yr subscription-based warranty plan makes sense if you get a lot of customers who say

like “I bought this gun second hand, will your warranty cover it” or “It’s been 10k rounds since I cleaned and lubed it and now the fit and finish aren’t as good anymore”.
I’m still scratching my head at the dealer restructuring. Willing to wait to see how this plays out